Smartphones will decide auto sales in India by 2022: Facebook-KPMG

Facebook & KPMG partnership under the ‘Zero Friction Future’ programme has released their second report titled “Eliminating friction in automobile path to purchase“. This report aims to understand the reasons that lead to dropouts in the path to purchase of an automobile, referred to as ‘friction’, which may lead to potential loss of revenue for brands. The study focusses on B2C...