Brand love in the times of social media

“I love that brand!” It’s the holy grail of marketers, but what actually is ‘brand love’? Lets first look at what is ‘love’ Love is a profoundly powerful psychological system which produces attraction, commitment, a willingness to make sacrifices, a reluctance to believe negative information, and often a desire to talk positively about the person or thing we love. and ‘brand love’ is...